From the lens of Director Miguel Campaña, we brought this campaign to live and broadcast during the Super Bowl 2025 again.
When you ship with USPS Ground Advantage, you get insight and a reliable service that helps you anticipate your next move.
When you ship with USPS Ground Advantage, you’re in the know.
In partnership with Fela and Director Jackson Tisi, we brought this campaign to life and we are a proud sponsor of the NHL.
With USPS Ground Advantage, we’re serious about shipping. That’s why your packages never leave our network—for full visibility, real-time tracking, and built-in security from dock to door. Backed by affordable pricing to every address in America. No guesswork. No gaps. Just a shipping solution that shows up, holds up, and backs you up. Because we mean business.
1x Bronze at El Sol 2025
Allegra is the only product with 0% Brain Interference - does not cause drowsiness or impair cognitive functions, allowing users to stay alert and focused while relieving allergy symptoms.
People are increasingly using AI for symptom checking, replacing traditional Google searches. AI knows everything, thinks fast, and performs
The most advanced tasks in milliseconds.
But what happens if AI takes the wrong antihistamine?
Well, why don’t we ask them?
It made to Times Square.
1x GOLD at New York Festivals 2024
2X SILVER at CLIO Awards 2024
2X BRONZE at CLIO Awards 2024
2x BRONZE at New York Festivals 2024
1x FINALIST at New York Festivals 2024
2X SHORTLIST at CLIO Awards 2024
2X MERIT at One Show 2024
RECOGNITION at The Drums Awards 2024
2nd PLACE at WEBBYS PEOPLE’S CHOICE 2024
Your iPhone is meant to be an extension of yourself, but for a long time, potty-mouthed individuals have been censored and silenced, by the quack that is the word “duck.” A bout of embarrassment undermined each attempt at swearing in a rage-fueled text.
Then, at WWDC 2023, Apple announced it was offering protection to the feelings of users who engage in colorful language. Durex is evidently wrapped up in joy by the more socially-aware algorithm, so much so that it’s teamed up with us to proudly declare in a dedicated campaign: “It’s about ducking time!”
15% Increase in sales 6 X Instagram engagement 9 X TikTok engagement
And the media did talk about that too…
Repositioning direct mail as digital’s most powerful amplifier.
Check the website at www.irresistiblemail.com to see the digital experience
The Postal Service was losing revenue as brands shifted marketing dollars from direct mail to digital.
Digital was perceived as faster, smarter, more measurable.
Mail? Traditional. Static. Replaceable.
USPS didn’t just need a campaign.
It needed a category reset.
Digital attention is immediate — and fleeting.
Direct mail lives in homes for an average of 17 days.
Instead of positioning mail against digital, we reframed it as digital’s missing multiplier.
Mail isn’t outdated.
It’s under-leveraged.
Don’t fight the future.
Build for it.
We turned direct mail from a standalone channel into a hybrid experience platform — blending physical presence with digital innovation to amplify reach, engagement, and memorability.
Direct mail offers a universe of possibilities.
We created Irresistible Mail, a fully integrated B2B platform designed to change how marketers think about mail — not as a legacy medium, but as a dynamic, tech-enabled ecosystem.
At the center:
A showcase experience demonstrating how direct mail can integrate with:
Augmented Reality
NFC
Variable Data Printing
AI
Marketing Automation
Informed Delivery
Sensory treatments
Specialty inks
Five fictional brands.
Five direct mail executions.
Five digital extensions.
Ten technologies.
One connected journey.
Irresistible Mail wasn’t just a book.
It was a system.
A physical showcase piece
A digital hub (irresistiblemail.com)
Marketing automation touchpoints
Direct mail extensions
Technology demonstrations
Sustainability storytelling
Together, they repositioned mail as a modern amplification engine — extending digital campaigns into the physical world in ways digital alone cannot.
Irresistible Mail reframed the industry conversation.
It helped marketers see mail not as competition to digital, but as its most powerful partner — delivering depth, tactility, memorability, and extended dwell time in an era of fragmented attention.
Spheric is the premier space cruise line for a once-in-a-lifetime experience of our cosmos. Gliding through our solar system and beyond, Spheric offers breathtaking views of the universe, as well as otherworldly amenities.
They’re sending out a DM to invite potential guests to book a trip aboard their flagship cruiser – by giving them a taste of the view and amenities they can expect while onboard.
This DM will utilize AR, allowing users a first-hand look at what a signature exterior view would look like from a window aboard our cruise.
Using shape detection, a user will be able to point their phone at any real-world window and “transform” it into a window of our cruise, granting them a glimpse of Spheric’s one-of-a-kind views.
STEP ONE: User scans the QR Code, which triggers the AR experience.
STEP TWO: User points their camera at a window.
STEP THREE: User’s window is transformed into one aboard our cruise,
with an exterior view of the cosmos.
STEP FOUR: Ever-present CTA button during the experience drives
users to book a cruise.
An intergalactic finance company, Juve, is launching a credit card for space residents. With low fees and great benefits, this card allows humans to explore infinite galaxies and possibilities. In order to drive sign-ups, they send out an innovative DM.
Smart Wallet and Juve
Since Juve is a fictional financial company, our credit card will be programmed as a “pass” in the backend, making it look like a real credit card in people’s wallets.
STEP ONE: Placing your phone over the NFC on the card opens an intro video display on your phone.
STEP TWO: The video shows a quick overview of the product and invites people to add the card to their smart wallet (CTA).
STEP THREE: Once users add the card to their wallet, they can click on “card details” to find our Irresistible URL page.
Note: The functionality to link to a website directly from the card doesn’t exist. The only way is through pass details.
In the future, where spacefaring is a common pastime, people need a shoe that can handle volcanic rubble, radioactive surfaces, and plain old terrestrial dirt.
Enter the resilient Cosmic Kicks: Sneakers that can withstand any planet’s surface, atmosphere, and unique extraterrestrial dangers.
The mailer itself will feature three sensory inserts, each of which uses a specialty finish to demonstrate the resilient materials of the shoes and showcase their features:
Thermochromic ink represents heat resistance.
Holographic ink represents radiation resistance.
Skodix (poly) and Reticulating varnish represents its durable treads.
A QR Code on each insert will direct consumers to a mobile shopping experience, where the user views “live” footage of the shoes enduring a torture test in various conditions.
STEP ONE: User opens the DM piece. From there, they will read and explore the three DM inserts.
STEP TWO: User scans any of the QR Codes directing them to landing page.
STEP THREE: Shopping page, which references the DM, featuring “live” video content of the shoe on the surface and an option to learn more.
Fictional telecom company Astro Mobile is offering users a new mobile plan featuring a futuristic innovation: a personal satellite precisely orbited for optimal service anywhere in the galaxy.
To promote this new offering, Astro Mobile is sending out mailers to potential customers – fully customized according to unique personal data, such as phone usage, location, the number of people in the household, and more.
We will include three different mailpieces to show the breadth of DM personalization; each mailpiece will feature different imagery, type treatment, CTAs, copy, pricing, and QR Codes that lead to personalized landing pages.
To convey the premiumness of the brand, our three DMs will be simple and stylish. Each piece will be printed on hefty paper (to enhance the experience), the type will be elegant, and the copy limited. Photos and graphics will have a precise relation to its offer (e.g., a professional man for the business plan). A sleek DM for a sleek future.
This promotion includes three different satellite plans:
Family plan for large families.
Business plan for frequent travelers.
Student plan for younger customers seeking affordability.
Each DM wil have differences in the following variables:
Location (residence, school, place of work, etc.)
Names of potential conversions
Imagery (different graphical elements, colors, photos, etc.)
Introductory copy
Their potential improved speeds, efficiency, etc.
Occupation/Role
CTAs
After reading through the DM, our audience will be redirected via QR Code to a personalized landing page that further expands upon the DM’s respective offer.
Sky Rider is the world’s first autonomous flying vehicle manufacturer. They’re eager to get consumers to invest in the future of personal transportation, so their goal is to convince current car owners to schedule a test drive and experience what it’s like inside their new vehicle.
THE DM EXPERIENCE:
This DM, which consists of soft-touch materials to capture the interior luxury, will utilize a VR experience that allows users to get a sense of what owning a Sky Rider looks and feels like from the inside.
The VR product demo will place them in the driver’s seat, allowing them to look around the 3D interior and tour the next-level tech as the car takes them for an autonomous ride.
STEP ONE: User scans a QR Code on the DM to activate the AR experience.
STEP TWO: QR Code activates a 360º video that functions as an interactive “tour” of the car’s interior, which also triggers the autonomous test drive.
STEP THREE: Ever-present CTA message during the experience encourages the user to schedule an in-person test drive.
E X P E R I E N C E S T A R R U N N E R O N Y O U R P H O N E:
BRONZE at Shots Awards 2024
In partnership with Studio HORNET and Director Yves Geleyn, we brought this beautiful campaign to life.
We created a magical mini-world of USPS, showing the world that at USPS, we are built for the holidays, delivering joy to every address in America.
What would happen if you could order all of the food you crave every time you open the Grubhub App? Well, probably Queen's "I Want It All" would start playing and a sea of delivery drivers would flood the streets to bring you all the different dishes and cuisines you just ordered.
Bulimia is usually diagnosed in young women and often associated with depression. Some teenagers who struggle with this eating disorder see themselves forced to drop out of school, quit work, and give up their dreams. In an attempt to lose weight, they end up losing much more; their future.
Finalist at NEW YORK FESTIVALS 2021
Gold at Graphis 2022
Published at Annual Graphis 2022
Published at Communication Arts 2022
Published at LÜRZER’S INT’L ARCHIVE 200 Best 2021
THE PROCESS:
Concepted and Developed Ogilvy & Mather Group Hong Kong with the supervision of the Creative Directors Nicoletta Stefanidou & Matthew Nisbet
Bronze Spikes 2014
Silver Spikes 2014
Shortlist LIAA 2014
Bronze Clio Awards 2014
Shortlist -Cannes 2015
Bronze AdFest 2015
Silver AdFest 2016
Bronze AdFest 2016
Finalist AdFest 2016
Published Ads of The World
Published Adeevee
and many others..
Finalist New York FESTIVALS 2015
Bronze New York FESTIVALS 2015
Bronze AdFest 2014
Silver The One Club 2015
Bronze The One Club 2015
Merit The One Club 2015
Kam Fan 2014
Gold Kam Fan 2014
Bronze Kam Fan 2014
Merit Kam Fan 2014
Silver ADC 2015
Silver Spikes 2014
Since 1775 the USPS has given us peace of mind during the busy holiday season—let’s express this 250-year commitment by telling the story of their innovation, reliability, and affordability that make it all possible.
In partnership with Hornet Studio and the Director Yves Geleyn, we brought this campaign to live.
In partnership with Hornet Studio and the Directors Bennett Johnson & Sam Mason, we brought this campaign to live and broadcast during the Grammys, Super Bowl 2024, and soon during the Oscars.
The United States Postal Service powers the machine of American business. Delivering more of what our customers need today and for all the years ahead. With a high-performance, finely-tuned feat of ingenuity engineered for greater reliability, affordability, and flexibility. So no matter how you business, we’re built to keep you firing on all cylinders.
In partnership with Studio ROOF and Artist Vini Costas we brought to life the Well Orchestrated concept into a beautiful and crafted Print that got published in the biggest magazines like Times, The New Yorker, Aquire, Forbes, GQ, National Geographic and many others.
Intel came to us with technology that you need to see to understand or believe. So much so, they flew us out to Santa Clara to have us experience it for ourselves. From there, we decided why not get the world's most lovable nerd to break into the Intel labs, see this tech for himself, promise he won't tell anyone and then....proceed to go tell everyone, everywhere he goes.
Except these people have no idea what he's talking about because they haven't seen it themselves yet. I also worked on Vines that feature Jim Parsons roaming through Intel before he finds the RealSense lab. Links here: Vine 1 / Vine 2 / Vine 3
On the brand side, I worked on the "Experience What's Inside" campaign since its conception when Mcgarrybowen pitched the Intel business in the summer of 2014 to when I left mcgarrybowen in the spring of 2015. It was an incredible experience to work on such a global project, shocking and awing the world with just how much Intel powers.
For TAP Air Portugal launch of their daily flights from new cities, like Chicago, DC, Miami and SF so we developed social videos to promote them.
Poster for Lollapallooza week for the singer José González.
Every year, the U.S. Postal Service receives thousands of letters to Santa—many not asking for toys, but for life’s simple necessities. Operation Santa transforms those letters into opportunities for kindness, giving anyone the chance to adopt a real letter and make a real wish come true. We built a secure digital platform that anonymizes each letter, making it easy—and safe—for people to connect with those in need. The campaign grew into a national movement, amplified in 2024 through a partnership with Toys ’R’ Us that modernized the tradition and brought gifts to even more families. The program’s impact was so profound it inspired a documentary, celebrating the USPS’s quiet heroes who deliver not just mail, but hope—reminding us all what the season of giving is truly about.
My biggest hobby is travel combined with photography; nevertheless, I created a travel blog to share experiences and photographs of the 83 countries I visited (Including N.Korea, Svalbard, Madagascar and the Antarctica continent) called PANGEA ROADS, named after the old continent, Pangea. Today the Facebook page has over 4700 followers, and its Instagram is an influencer icon with over 9k followers and over 90 global awards.
Pangea Roads Instagram / Pangea Roads Facebook Page
Gold Graphis Photography Annual 2023
Gold Graphis Photography Annual 2022
Silver Graphis Photography Annual 2017
Silver Graphis Photography Annual 2016
Merit Graphis Photography Annual 2016
Silver Graphis Photography Annual 2015
Merit Graphis Photography Annual 2015
Published at NatGeo
Published in ELLE Brazil Magazine
Published at Graphis Photography Annual 2024
Published at Graphis Photography Annual 2023
Published at Graphis Photography Annual 2022
Published at Graphis Photography Annual 2016
Published at Iwgia
Published at Blurb
Published at ViewBug
Exhibition at Instituto Brasis
Exhibition at Espaço Potenza
and many others.
Vietnam
Route 66, USA
Arizona, USA
Port Lockroy in Antartica
Thailand
North Island, New Zealand
Los Roques Archipelagoes , Venezuela
Japan
Uros Island, Peru
Thailand
Australia
North Carolina, USA
United Arab Emirates
Finland
United Arab Emirates
Port Lockroy in Antarctica
Deception Station in Antarctica
Vietnam
Easter Island, Chile
Uros Island, Peru
Japan
Svalbard
Uros Island, Peru
Thailand
Thailand
Brazil
South Carolina, USA
Georgia, USA
South Carolina, USA
Norway
Norway
Greece
South Island, New Zealand
Estonia
Antarctica Peninsula
In partnership with Hornet Studio and the Directors Bennett Johnson, we brought this campaign to live, delivering joy to every address in America.
We partnered with Park Pictures and the Director Lucy Sandler to bring this campaign to life.
Heart Failure sounds so scary that most people who have it refuse to accept it. So how do you get them to consider taking a Heart Failure medicine?
This project started as a side project. We came up with this manifesto to show the world our voice, but Le Book liked it so much that put it under their company catalog. A pair of Levi’s jeans can be eternal. Not only because its quality makes it last longer, but also because the use makes each pair more unique. The more “destroyed” by the usage it gets, the more like you it gets. It’s creative destruction telling your story.
We create their anthem video to tell the their story to the world
Creating 360 experience for Brighhouse, enhancing the their brand campaign allowing the consumer join the journey to a Californian Vineyard and a beautiful trek in New Zealand. The project had 2500% of reaction over the first couple of days, becoming the most succesfull piece created by
the brand.
In 2023, USPS introduced USPS Ground Advantage, a bold new shipping solution that redefined what “ground delivery” means in America. Designed to be simpler, more reliable, and more affordable, it delivers packages anywhere in the continental U.S. within two to five business days—powered by the unmatched reach of USPS’s last-mile network.
The launch marked a major milestone in modernizing the Postal Service’s shipping operations, seamlessly uniting its ground transportation model with its legendary delivery infrastructure. USPS Ground Advantage isn’t just a product—it’s proof that efficiency and trust can travel together, every mile of the way, with that we created a great AR interaction with our Direct Mail reaching every business in America.
Lyumjev is Fast-acting insulin that helps control after-meal blood sugar, similar to how natural insulin works after meals in people without diabetes.
Creating 360 experience for Brighhouse, enhancing the their brand campaign allowing the consumer join the journey to a Californian Vineyard and a beautiful trek in New Zealand. The project had 2500% of reaction over the first couple of days, becoming the most succesfull piece created by
the brand.
