Allegra
Drowsy Prompts
1x Bronze at El Sol 2025
2x Bronze at D&AD Radio 2025
1x Best Use of AI on PRWeek US Awards 2026
To dramatize Allegra’s 0% brain interference claim, we tapped into a new cultural behavior: people increasingly turning to AI for answers. The idea asked a simple question:
What happens if AI takes the wrong antihistamine?
and turned that tension into a provocative campaign about staying sharp, alert, and fully functional while treating allergy symptoms.
It made to Times Square.
